Social business in multinational corporations: an analysis of marketing practices
نویسندگان
چکیده
منابع مشابه
Multinational Corporations: Corporate Social
The aim of this paper is to identify contribution from MNCs from Australia in Thailand in the form of corporate social responsibility (CSR). The key focus is given to the analysis of CSR activities from MNCs in an effort to fight poverty in Thailand. Secondary data was collected from two MNCs in Thailand. The results of this study identify two key themes: (1) climate change and poverty, and (2)...
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ژورنال
عنوان ژورنال: Internext
سال: 2017
ISSN: 1980-4865
DOI: 10.18568/1980-4865.12176-90